Masary® launches its first Mobile Micro Finance service in the heart of the Egyptian Delta

Masary® launches its first Mobile Microfinance Service in Egypt and the Middle East with Dakahlya Businessmen’s Association for Community Development (DBACD).  This service is the first of a suite of Masary service offerings that will be rolled out in phases specifically tailored to meet the growing needs of the MF sector in the Middle East and Africa. This phase is all about enhancing BDACD’s ability to monitor their field collection process in Real-Time while giving them greater operational control.

“Masary’s Real-Time services will greatly improve our ability to both manage and monitor our daily transactions as they happen” says Hassan Faried, Executive Director of DBACD.

Masary’s Mobile Microfinance service is considered to be the first of its kind in the Egyptian Microfinance sector that has been underdeveloped in terms of mobilization. The new service will mobilize the loan collection and disbursement process to induce higher penetration rates by enabling Microfinance Institutions (MFIs) to fulfill their mission of reaching and serving greater numbers of needy people in remote areas to alleviate poverty.

“Technically speaking, the launch of Masary’s service concept which enhances the lives of the masses is a boost to the MF Industry” says Magda Salama, MIS Systems Advisor USAID Egypt Microenterprise Finance (EMF) project.

About Masary:
Masary® is the first branded payment service launched by “Payment Systems Development Corp. (PSD) – Egypt”, a company established in 2008 focusing on providing e-Wallet business development as a Service Concept to the Middle East.

For more details, please visit www.e-masary.com

5 Responses to “Masary® launches its first Mobile Micro Finance service in the heart of the Egyptian Delta”

1. TripleM says:

   December 21, 2008 at 1:41 PM

   Great idea… like it a lot…..
   I like the design and layouts so professional..
   btw, I noticed that they are using J! CMS…Did you design it yourself???

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2. Hisham says:

   December 21, 2008 at 6:17 PM

   Thank you TripleM, yes we do the design in Razy Tech company.

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3. finance review says:

   April 21, 2009 at 4:32 AM

   Certainly interesting indeed. the idea is really great. certainly would be a really big hype if the whole idea catches up well. Awesome job with it by the way. Keep it up.

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4. load song says:

   August 1, 2009 at 6:00 AM

   I really like the idea. It’s good to see that financing has got more and more personal that it is also available in our mobile phones.

   [Reply to this Comment]
5. Jill says:

   September 15, 2009 at 7:37 AM

   Up to now I was not aware about mobile micro finance services. hat sounds to be an interesting topic.
   Jill´s last blog ..Fondssparplan Rechner

   [Reply to this Comment]